Writing

A selection of published journalism, personal essays, and ongoing reflections on branding, culture, work, and place.

Personal Essays

Notes from MK

Notes from MK is my ongoing publication exploring the ideas that don’t always fit inside client work. Some essays begin with marketing or design, while others veer into the optics of a college logo, Anthony Bourdain, Sweden, or a boarding school classroom. They usually end somewhere unexpected.

Published Journalism

Martha’s Vineyard Magazine | Vineyard Style

I wrote feature stories exploring life on Martha’s Vineyard, profiling local businesses, artists, educators, and community members whose stories reflected larger ideas about place, identity, and belonging.

Archive

Martha’s on the Vineyard

Where everything started. Before brand strategy became my career, Martha’s on the Vineyard was my laboratory for learning how stories build communities. As a washashore I wrote essays documenting Island life; profiling these local businesses eventually shaped how I think about place, audience, and identity.