Selected Work

Helping experts, organizations, and communities become recognizable voices.

Agriculture & Food

Morning Glory Farm | Building narratives for institutions

As the farm's sole marketing professional, I developed a cohesive narrative that connected founder history, responsible agriculture, and Island culture while supporting the transition to year-round operations.

Executive Brand Development

Mike DeMarco | Building narratives for people

Evolved an initial content engagement into an ongoing executive thought leadership partnership centered on positioning, interview development, audience growth, and building a recognizable patient education voice

Destination & Community Marketing

Shored Up Digital | Building narratives for places

Supporting tourism, hospitality, nonprofit, and regional organizations in translating a sense of place into meaningful audience engagement.

Thought Leadership Programs

MJH Life Sciences | Building narratives for experts

Supporting specialty healthcare leaders through newsletters, conference coverage, executive positioning, and editorial strategy.

Editorial Projects

Martha’s Vineyard Magazine | Building narratives for ideas

I approach editorial work as a form of brand building. Essays, newsletters, interviews, and publication concepts become vehicles for helping experts, institutions, and communities develop a point of view, earn audience trust, and establish a voice that feels both distinctive and enduring.